Working Social Bookmarking

January 20th, 2009

For those who don’t know what social bookmarking is, most will define it as putting the Bookmarks Folder from your Web browser on a specific site for all users to see. It has now become a phenomenon as others who look on social bookmarking sites will bookmark others’ content, to turn something popular into something even more popular.

There are several Social Bookmarking sites on the web today, and the “top five” are:

* Digg
* Del.icio.us
* StumbleUpon
* Reddit
* Squidoo

These sites are set up so a user can create a profile, just as they would on a social networking site like Facebook or MySpace. This creates a community where people will see what other users are bookmarking. As a result of all this chatter amidst users, certain sites can often get more traffic than they normally would have received by just sitting around on the web.

Some writers are using social bookmarking as a tool for viral or guerilla marketing for their content. There are some strategies necessary for this, and they are as simple as a pointing and clicking on a “recommendations” area to post their article on a social bookmarking site.

Some have recommended that writers who post articles on the web not put every article that he or she will write on a social bookmarking site. Instead, just put the ones that will be helpful or of interest to other web surfers.

The best part of Social Bookmarking is that the user creates an external link to his or her site that will be useful for keyword searches on search engines. Of course, this shouldn’t be the only method an online writer should use for drawing traffic to their content, but it is an effective one. Those who want to become more effective in marketing should study the world of social bookmarking to discover how it works, and how to gain readers from it.

Teens Divulge Risky Behavior on Social Networking Sites

January 16th, 2009

More than half of teens who use the social networking site MySpace have posted information about sexual behavior, substance abuse or violence, new research shows. New sites like www.theadultworld.com even allow nude pictures for uses over 18.

The good news, according to a second study from the same research group, is that a simple intervention — in this case, an-e-mail from a physician — made some of the teens change their risky behaviors.

“I was surprised, at least to some extent, at how clearly teens were discussing behaviors that we struggle to get out of them,” said Dr. Megan Moreno, an assistant professor of pediatrics at the University of Wisconsin-Madison.

“Once we started getting the findings, we wondered, why are they doing this?” Moreno said. “Do they not get it? And, if they don’t understand that this is public, can we send them a cautionary message to let them know just how public their information really is?” Moreno was working at the University of Washington and Seattle Children’s Research Institute at the time the studies were done.

“We need to devise ways to teach teens and their parents to use the Internet responsibly,” study senior author Dr. Dimitri Christakis, director of the Center for Child Health, Behavior and Development at Seattle Children’s Research Institute, said in a statement.

Results from the two studies appear in the January issue of the Archives of Pediatric and Adolescent Medicine.

More than 90 percent of teens in the United States have access to the Internet, according to background information from the studies. About half of all teens who use the Internet also use social networking sites, such as MySpace and Facebook. MySpace boasts more than 200 million profiles, according to the studies, and about one-quarter of those belong to teens under 18.

Moreno and her colleagues randomly selected 500 MySpace profiles from people who reported their age as 18. They collected the information during the summer of 2007.

They found that 54 percent of the profiles contained information on risky behaviors, with 24 percent referencing sexual behaviors, 41 percent referring to substance abuse and 14 percent posting violent information.

Factors associated with a decreased risk of posting risky behaviors included displaying religious involvement or involvement with sports or hobbies.

For the second study, the researchers randomly selected 190 profiles of people between 18 and 20 who displayed risky behaviors, such as sexual information. Half were sent an e-mail from a physician that pointed out that the physician had noticed risky behavior on their profile and suggested changing the displayed information. The e-mail message also provided information on where to be tested for sexually transmitted diseases.

Almost 14 percent of those who got the e-mail deleted references to sexual behavior, compared with 5 percent of the others.

“This was a creative and unique way to reach kids,” said Kimberly Mitchell, the author of an accompanying editorial in the same issue of the journal and a research professor at the Crimes Against Children Research Center at the University of New Hampshire in Durham.

Mitchell advised parents not to try to forbid their children from using these sites altogether. “It’s important for parents to understand how important these social networking sites are to kids,” she said. “They’re here to stay, and they’re not all evil. There can be some really positive aspects to these sites. But adolescents aren’t necessarily thinking 10 years ahead, when employers or college administrators may look at these sites. Teens live in the here and now, so parents need to talk to kids about the longer-term impacts and help them think through some of the repercussions.”

Moreno suggested that parents ask teens to show them their MySpace or Facebook pages. “Teens will definitely balk, but they balk at lots of things, like curfews,” she said. “Some parents feel it’s a violation of privacy, like reading a diary, but it’s out there, it’s public.”

Parents should use this information as a conversation starter, Moreno suggested.

Top Social Media Sites of 2008

January 2nd, 2009
social media rank

social media rank

What were the top social media sites of 2008? ComScore came out with its worldwide traffic stats for November a few days ago (so these don’t include December). They are a mix of social networks and blogging platforms. Blogger, the orange line in the chart above, still rules the roost with an estimated 222 million unique worldwide visitors in November (up 44 percent from November, 2007). Facebook, the blue line, is on pace to pass it soon with 200 million unique visitors (up 116 percent). (Note, though, that this is more than the 140 million active users Facebook itself reports—go figure). MySpace is pretty steady at 126 million uniques. Wordpress is a close fourth and gaining with 114 million (up 68 percent). And Windows Live Spaces is down 22 percent to 87 million uniques.

ComScore keeps a list of what it calls “social networking” sites, but these include blogging platforms and other social media sites as well. While the audience for blogs is still showing healthy growth overall, Facebook stands out as the social gorilla taking share from not only other social networks but blogs and other social media as well.

Below are the top 20 sites on comScore’s social networking list. It is really more of a social media site list, which is what I’m renaming it for this post. It is not definitive, but it gives a good lay of the land. (Here is a similar ranking from 2007). Note on this list the stubborn persistence of Yahoo’s Geocities at No. 6, the rise of Yahoo’s Flickr at No. 7, Six Apart at No. 10, and the presences of Chinese sites like Baidu Space and 56.com. The real surprise, though, is document-sharing site Scribd at No. 16, with nearly 24 million worldwide uniques.

Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore)

1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. Wordpress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)

Here’s a screenshot of the actual data (as you can see, I rounded above):